Words on a page are never simply words on a page. Even the most poorly constructed sentence communicates something beyond the words themselves. It could be a feeling, a hint of additional meaning, a sense of something left unsaid. In good writing, this extra something arises from a writer’s deliberate choice and arrangement of their words. This is why good writing — with all its conventions of composition, grammar, and spelling — is ultimately an art.
Art in Business?
Art’s importance to business has long been recognised. But in the cut and thrust of the typical business day, this importance is often overlooked: artistry is considered time-consuming to achieve and ephemeral in its effect. Too often, the opportunity to use words that move people to act is lost. In their place are used words that lack colour, clarity, and imagination, that insult the intelligence, or even, simply, insult. Just as politeness is usually notable only when it’s absent, poor wording is evident in the off-the-cuff email that seems rude, and in the ill-considered tweet that alienates corporate sponsors.
Since a poor use of words will typically have a longer-lasting, more negative, and more costly impact, it is well worth taking the time to get your words right. That is, to say the right things in the right way to encourage the right response from your target audience. And that is the Wordience specialty.
“Good writing is good thinking.”
At Wordience, we take the time to understand the audience you’re trying to reach, time to define the communications gap you’re trying to address. And we take the time to create the set of words best able to bridge that gap while doing justice to both what you want to say and what your audience needs to hear.
At the same time, we keep a keen eye on how your communication looks. From font styles and sizes to layouts to graphics, Wordience will consider every element that can help you persuade, inform, and explain — every element that helps you communicate.
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."– Bill Bernbach, Creative Director DDB